The protagonist Mikhail Nosov is a simple worker. His life consists of work at the machine tool and loneliness in a small rented apartment, TV, the Internet and visiting cheap night clubs. Once Nosov gets acquainted with a prostitute by the name of Diana. Nosov likes Diana and hires her as escort. Diana should live in his apartment. However, Diana turns out completely different to what Nosov imagined her to be, and his life takes an abrupt turn: unexpectedly he goes against his firm principles, changes priorities and understands that life is not as one- dimensional as it seemed to him from the conversations with colleagues and news programmes.

It is winter on the island of Cyprus. A Russian businessman, the owner of a hotel in Cyprus, is trying to find a way to attract tourists to the island.