Meet Gerald and Helen Goode, a couple who live by the motto WWAGD ("What Would Al Gore Do?"). Gerald, a college administrator, and Helen, a community activist, are determined to obliterate their carbon footprint on the planet: They're zealous vegans, they drive a hybrid, and they recycle everything possible.

Ted, a successful but morally conscious man, runs a research and development department at a morally questionable corporation, Veridian Technologies. No achievement is too far fetched and no invention too unorthodox for Veridian. Ted loves his seemingly perfect job; he loves his superhuman boss, Veronica, and colleagues Lem, Phil and Linda, but he's starting to take a closer look at the company's extremely questionable practices... especially when they try to cryogenically freeze one of Ted's scientists for testing purposes.