Coke Studio is a Pakistani music television series which features live studio music performances by various artists, started in June 2008, originating from the Brazilian show, Estúdio Coca-Cola. The show is produced by Coca-Cola Company and Strings Band. Coke Studio has been popular, receiving critical acclaim and frequently being rebroadcast on television and radio in Pakistan.
The Lux Style Awards is the largest award ceremony held annually in Pakistan since 2002. The awards celebrate "style" in the Pakistani entertainment industry, and it is the oldest event dedicated to cinema, television, fashion, music and film industry in Pakistan.
The series centers social issues on the rural society revolving around the concept of Vanni, the series shows moral lessons against common issues such as gender discrimination. Depicting the Vanni concept storyline revolves around the journey of Sammi, a young girl who was sold off by her family to the Chaudhry family where her brother had killed her fiancé. Simultaneously it revolves around reality based issues with different characters within the same plot.