When Defne's brother gets into debt and is held captive, Defne is forced to accept an offer in exchange for the money. She has to make Ömer, a wealthy shoe designer who owns a company, fall in love with her and marry her.
Oyku, an ambitious university student dreams of being a top fashion designer. Since she was a little girl she has been in love with Mete, her best friend’s brother. But he has a girlfriend already. Mete’s best friend Ayaz is the son of a top fashion designer who could help Oyku realize her dreams. He is also a real flirt, who starts dating Oyku. But are they really going to fall in love or will Mete realize that the girl of his dreams has been there all along?
It is the story of Ates, Aysen, Demir and Yasemin, whose characters are opposite to each other and come from different social classes and cultures, to resist their love at the expense of their families.