An extra-class thief Max steals a unique ruby, which is going to be taken out of the country. To do this, he hides a jewel inside a teddy bear named Boom, a popular children's toy. But everything does not go according to plan, when the bear accidentally enters the toy store, and the ruby turns out to be magical and revives all its inhabitants. Max has to find Boom and return the ruby. The hunt begins!
The "Big Difference" is created not only for the audience, but also for those who became the hero of the parody - TV presenters and actors. A guest who comes to the studio seems to see himself through a magnifying glass, because all the details are taken into account in the parody: the character's manner of dressing, speaking, diction features, plastic, makeup, hairstyle. The uniqueness of the project is that in addition to entertainment, the program also has a developmental function. After all, our guest, who is being parodied, has a chance to look at himself from the outside, to see his shortcomings and advantages. Some people like themselves, and some don't. But the main thing is that no one remains indifferent.