In the so-called global age, a man is caught in the trap of time that he has set for himself and got stuck in it together with his freedom. Film about the nature of time that explores its physical quantity as well as its crucial impact on our actions, behaviour, perception, social rituals and our outlook on the world.
The documentary First of May explores the more than a century-long evolution of the celebration and the meaning of this day. The structure is composed of memories, newspaper excerpts, testimonies found in archives, etc. - all these passages are brought to life by the actors' voices, taking on the roles of journalists, factory workers, policemen, workers and ordinary people who watch May Day, sometimes with interest and verve, sometimes with distance or irony.
The documentary maps more than a hundred years of Czech visual culture, offers stories of well-known and lesser-known brands and shows that top graphic art is still being created in the Czech Republic today. The film is guided by Nicho Lowry, an American native with Czech roots, an avid collector and graphic design lover who embarks on an adventurous journey in the footsteps of the best of Czech visual culture. During his journey, he meets a number of contemporary graphic designers, as well as the legacy of icons who have passed away, many of whom have succeeded abroad. The film will lead Nich to his own roots through the uncovering of Czech identity and will introduce Czech graphic design to those who do not know the Czech Republic.
