In an eastern Turkish town, suitors knock on the door of the mayor and father of three beautiful daughters who choose to follow their own paths.

Onur and Seref have become both housemates and colleagues within a year. Seref is not successful in managing the song career of Onur.

A woman recovering from an attempted suicide meets an aspiring doctor who takes a keen interest in her efforts to move forward in life through dance.

Güney's marriage proposal to Derya drives Salih crazy and Derya is grounded. Sadri fires his gun to scare Güney who will realize he has no choice but to abduct Derya and marry her secretly. When Seda learns about all these and that Güney's father is the one who killed Derya's father, she immediately goes after Güney. Seda shows the video to Güney and Sadri shows it to Derya.

Derya, who wants to divorce Güney, can't get what she wants, forgets the bag full of money her father left for her, and leaves. Sadri decides to have the hotel project drawn, as misunderstandings arise in the village square and word leaks out about the bag of money. Now begins a series of events in which what happened between Derya and Güney and the events in the hotel affair are interwoven.

The marriage of Derya and Güney made Aliş and Seda very sad. When Şişman falls into the pit dug by treasure hunters, Gendarmerie comes to the excavation area and sees some historical artifacts in the pit. As the video comes to light, Gendarmerie arrests Salih. Meanwhile, archaeologists come to Sadri's house for the sculptures in the field. Derya suggests Güney that they divorce.

Masal has been in love with her boss's handsome son Akın for years, but Akın is unaware of her feelings. Akın starting to date Cansın, the company's most successful woman, is also a challenge for Masal.

Reeling from her father's death, romantic disappointment and the ramifications of her uncle's gambling, Günfer meets a man who's not what he seems.

Güney, who is an archaeologist, sets out for Sahilköy when he finds out that his father Salih wants to build a hotel in a historic area. Güney meets Derya, an activist from the village who is also against the construction of the hotel. Things get complicated for Salih, who is ready for any kind of deception, learns that his son is going to Sahilköy. Güney will be caught between his ex-girlfriend Seda, those who want treasure in the village, and those who want a hotel.

Derya is angry with Güney. Güney consults imam Suphi on the issue and the imam refers him to Deniz. Seda does not give up on her love. She buys a caravan and settles in the village and begins to gather information about Derya. Seda finds out that Derya is not Sadri's daughter. Showing the file, Seda tells Güney that the family is a swindler and Derya is not Sadri's own daughter. They are all shocked.

The villagers squeeze Güney, Derya, and her family for information, trying to learn if the rumor they heard is true. Fun and amusing events break out as Güney proposes to Derya, Seda hovers around Güney, causing chaos, and the villagers take sides as treasure hunters and hoteliers.