Adam is the son of a wealthy Egyptian-American family who is studying at UCLA and returns home for a brief vacation. Upon his arrival he meets beautiful reporter Hanane, with whom he begins an intense love affair, and eventually they marry. Trouble arises when Hanane' s journalistic interests lead her to the corrupt business affairs of Adam's parents, who are interested in building an American tourist compound that would allow Americans further control of Egypt's tourist industry, and make them a whole lot richer.
Al Bernameg is a popular Egyptian satirical program. The series is hosted by satirical comedian Bassem Youssef on the satellite channel CBC. The press has compared it to The Daily Show hosted by Jon Stewart, which was the inspiration for this show. Youssef visited The Daily Show as a guest in April 2013, while Stewart, on hiatus from his own hosting duties, returned the favor on El Bernameg in June 2013.