In ancient times, the Emperor God exhausted his cultivation to suppress the Demon King. Before entering seclusion, he reincarnated a trace of his essence as Han Mu. Unaware of this, Han Mu encountered Xuan Li, a demoness with innate demonic power, while cultivating in the Jiuchong Mountains. As they trained together, a deep affection grew between them, and they came to know and accept each other.

Xu Si, an investment professional who moves back to mainland China from a Hong Kong investment bank, meets Jiang Hu, the only daughter of the chairman of a national clothing conglomerate. Due to their differing business philosophies, the two are at odds with each other. When Jiang Hu's father's company suddenly goes bankrupt, she finds herself plummeting from the heights of success. Meanwhile, Xu Si, who has always been ambitious, sets his sights on the rubber-soled shoe brand "Tengyue," which was once created by Jiang Hu's father. Determined to save "Tengyue" at all costs, Jiang Hu, despite her downfall, engages in a fierce battle with Xu Si. Ultimately, their interactions and struggles will determine the fate of "Tengyue" and whether it can be revived.