With his quiet Asian demeanour, Nobu Matsuhisa is not the image of an ambitious Type-A chef. And yet, he is one of the most successful chef/owners in the world. At 15 years of age, Nobu started work at a now-defunct sushi restaurant in Tokyo. From Tokyo he moved to South America, where Chef Nobu opened restaurants in Peru and Argentina before landing on US shores- to Alaska. After his beloved restaurant burned to the ground, Nobu relocated to LA and opened the first of a long chain of restaurants. In 1993 when working in NYC, Nobu met regular customer and A-list actor Robert DeNiro who asked the chef to open restaurant with him. Nobu has been recognized with awards such as the "Best Ten Chefs in the US?, consecutively ranked No.1 in the category of "Taste? in the Zagat Food Survey and a Michelin Star to NOBU London only to name a few.