Over the past year, 98% of people in Japan shopped at a 100 yen store. These shops were once associated with cheap, low-quality merchandise. Over the years, however, quality has been improving, and now 100 yen goods are often used in everyday life. Exactly how do 100 yen shops contribute to general well-being in Japan? This time on Japanology Plus, our expert guest is Emiko Masao, who writes an influential blog about making the most of what 100 yen shops offer. And in Plus One, ways to use 100 yen items in a DIY project.

Hidetoshi Yanagihara
Director

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