Cameras follow Jason, a 44-year-old former gardener who is now a full-time pornographer, travelling across the UK in search of women willing to be his co-stars. His brand of 'first-time porn" is making him money but he wants more, and believes that his friend Matt - a bus driver - presents a lucrative new opportunity. For advertising executive Cindy Gallop, the explosion in online pornography has had a tangible impact. She dates younger men and has witnessed first-hand how their approach to sex has changed.