Mexico's Next Top Model, Cycle 1 was a reality show hosted by supermodel Elsa Benitez, which aimed to find the next top fashion model. The winner received a US$ 100,000 contract, management and representation by Shock Modeling and a photo shoot for the cover and a six-page spread within Glamour magazine. Also a trip to San Francisco, a trip to London by Sedal and $20.000 by Sears. The cycle featured 13 contestants. The destination during this cycle was Ixtapa, Mexico. The winner of the competition was 18 year-old Mariana Bayón from Torreón, Coahuila.
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